News

Professor Emeritus, Glen Urban, on the Power of Marketing Analytics

April 25, 2017

In a five-part video series produced by the MIT Industrial Liaison Program, Glen Urban, MIT Sloan Professor in Management and Marketing Emeritus,  discusses the evolution of marketing analytics--all the way through deep learning-- and how it has empowered customers, helped appeal to wider audiences, and improved targeted advertising.

Watch Part 1 on You Tube here.

 

And read more about The Power of Consumer Storytelling in Digital Marketing in this Sloan Management Review article.