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The MIT Initiative on the Digital Economy (IDE)
Exploring how people and businesses will work, interact, and prosper in an era of profound digital transformation.
About the IDE

Platform Shifts

Rapidly rising B2C platforms and super apps are changing the landscape for consumers and competitors. Here’s a snapshot of Tiktok from this research paper and other platform trends from the 2021 Platform Strategy Summit.


$16 Billion  

TikTok, the world’s most frequently downloaded app, has more than 1.4 billion monthly users and more than $16 billion a year in ad revenue.

$10 Billion

The size of today’s influencer marketing–growing by 50% a year.

$2.5 Billion

Amount of Nonfungible Tokens (NFT) transactions conducted in 2021.

IDE on Medium

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