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The MIT Initiative on the Digital Economy (IDE)
Exploring how people and businesses will work, interact, and prosper in an era of profound digital transformation.
About the IDE

IDE Welcomes Newest Member


The IDE is thrilled to welcome our newest Corporate Member -- Akkodis!

Marketing Tech Yields Results

At the recent CMO Summit@MIT the Boston Globe described its business gains since teaming with the IDE to implement new churn-management interventions based on machine learning. Read more here.


$4- 5 Million

Amount of revenue increase realized


3 Years 

Duration of the digital experiments


700,000+ Subscribers

Total online and print audiences

IDE on Medium

Read our blog publication for more about the impact of digital technology on business, the economy, and society.

Visit our Medium Publication