Tom Davenport and Jim Sterne explore how AI is finally making good on the long-held promise of truly personalized customer relationships at scale. To help practitioners, their book offers frameworks for using machine learning and data analytics to understand, anticipate and serve customers in ways that were previously impossible.
About the authors: Thomas Davenport is a Digital Fellow at the IDE and Distinguished Professor of IT and Management at Babson College. Jim Sterne is the founder of Coastal Intelligence, a company that guides organizations adopting AI.