The MIT Initiative on the Digital Economy (IDE)
Exploring how people and businesses will work, interact, and prosper in an era of profound digital transformation.
About the IDE
Latest Insights
More InsightsIDE Welcomes Newest Member
Akkodis
The IDE is thrilled to welcome our newest Corporate Member -- Akkodis!
Marketing Tech Yields Results
At the recent CMO Summit@MIT the Boston Globe described its business gains since teaming with the IDE to implement new churn-management interventions based on machine learning.
$4- 5 Million
Amount of revenue increase realized
3 Years
Duration of the digital experiments
700,000+ Subscribers
Total online and print audiences
Research Groups
Our visionary thought leaders develop solutions that will shape our destiny in a digital world.
Featured Publications
Explore All PublicationsIDE on Medium
Read our blog publication for more about the impact of digital technology on business, the economy, and society.
Visit our Medium PublicationAll AI is Biased: 4 Ways to Fix It
Posted on: May 18, 2022
5 Ways to Track AI Impact, Challenges
Posted on: May 12, 2022
Marketing Tech Grabs Headlines at Boston Globe
Posted on: May 05, 2022
How Digital Engines Drive Marketing
Posted on: May 03, 2022