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More InsightsPlatform Shifts
Rapidly rising B2C platforms and super apps are changing the landscape for consumers and competitors. Here’s a snapshot of Tiktok from this research paper and other platform trends from the 2021 Platform Strategy Summit.
$16 Billion
TikTok, the world’s most frequently downloaded app, has more than 1.4 billion monthly users and more than $16 billion a year in ad revenue.
$10 Billion
The size of today’s influencer marketing–growing by 50% a year.
$2.5 Billion
Amount of Nonfungible Tokens (NFT) transactions conducted in 2021.
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