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Renée Richardson Gosline

Senior Lecturer and Research Scientist, Marketing

Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy.

Her main interest is in how status-based bias and technology affect self-perceptions and behavior. Her research projects include: the positive impact of imitation on brand strength, the effect of social media storytelling on persuasion, the role of status dynamics in health and performance, and the use of wearable technology to aid willpower. In order to address these issues rigorously, she employs experimental methodology, both in the field and laboratory.

Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.

Gosline received her undergraduate and graduate training at Harvard University, including a Doctorate from the Harvard Business School.

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