Joe Belliotti has the unique background of driving value within a major consumer brand, leading strategy with an entertainment marketing firm and in creative roles within the music industry.
In 2018 Joe launched NOISEGATE, a music consultancy at the intersection of brands, media, technology and music. Working with Fortune 500 brands, start-ups, media companies and other forward-thinking companies worldwide to help them develop strategic footprints and capabilities in music. Joe was most recently the Head of Global Music at The Coca-Cola Company, where he created global and scalable content, platforms, partnerships, capabilities and strategies for brands across the company's portfolio. Previously Joe established entertainment marketing firm Brand Asset Group as a leader in providing insight-led strategies, creative ideation and execution of integrated marketing partnerships developed through the lens of entertainment and pop culture for Fortune 500 and celebrity brands. Earlier in his career, Joe worked in talent development at the music publishing arm of Maverick (a Madonna/Warner Bros. joint venture). He has also been a music supervisor for film & TV projects for Warner Bros TV and ABC.
A sought-after speaker, Joe Belliotti has been invited to speak and keynote at major music industry conferences and events including SXSW, Midem, AdWeek, Music Matters, Billboard, Musexpo, The Gathering & others. Joe has been recognized by Billboard Magazine on their Power 100 list (2013, 2014, 2015) and their Branding Power Players List (2016 & 2017). His work and thought-leadership have been featured in Variety, Billboard, Forbes, The Economist, Music Week, Inc., NPR, USA Today, CNN, ABC News, Ad Age, Ad Week, Brand Channel, Hypebot, The Drum, etc. oe has served on juries for the Clio Music Awards, Global Effies and NY Start Up Weekend and as a mentor for TechStars Music. Joe Belliotti is a graduate of Berklee College of Music in Music Production and Engineering.