News

Rethinking the Digital User Experience

June 5, 2017

We need to fundamentally rethink customer experience in the digital economy,  moving from merely a “UX” (user experience) to a “CX” (collaborative exchange). That's what new research from IDE Principal Investigator Renée Richardson Gosline (pictured), IDE Visiting Scientist Akshita Deora Puram, and Capgemini Consulting's Executive VP and Global Practice Leader, Didier Bonnet, suggests.

Read more about this work, and explore the full report, on our Research Project Page.