Tom Davenport explains why systematic approach to engaging with and implementing cognitive technologies may seem to require more effort than the "do something cognitive" approach, but it is more likely to achieve expected results.
Exceptional CIOs will be recognized with the 2017 MIT Sloan CIO Leadership Award at the MIT Sloan CIO Symposium on May 24. The four finalists represent the worlds of health care, banking, insurance and energy.
In this five-part video series, Glen Urban, Professor in Management and Marketing Emeritus, MIT Sloan School of Management, discusses
the evolution of Marketing Analytics and how it has empowered customers and changed the nature of target advertising.