Digital Leadership: How leader behaviors influence digital practices, attitudes and outcomes
Deborah Soule and George Westerman
Sponsor: Haier Corporation
Earlier IDE research identified practices that are useful in leading and profiting from digital transformation. This research extends our understanding of how specific digital mastery practices relate to key design characteristics of the digital organization. Through deep interview and survey investigation of a single complex company, we will examine how new technologies enable new organization designs that provide new competitive advantage. We will also investigate the ways in which leadership practices influence the formation of attitudes, skills, practices, and resources fit for the digital future.