The rapid advancement and deployment of generative AI has fundamentally transformed business strategy and operations across industries. With an increasing share of business processes, decision-making, and customer interactions enhanced or mediated by AI systems, organizations have gained unprecedented capabilities to address complex challenges in productivity, innovation, customer experience, and operational efficiency. This evolved technological landscape is reshaping our understanding of competitive advantage and has facilitated significant advancements in business model innovation and organizational transformation. When integrated with rigorous strategic frameworks and implemented with disciplined execution, generative AI has emerged as a critical driver of business value creation and sustainable competitive advantage. Yet, the speed and complexity of AI adoption also pose distinctive organizational, ethical, and strategic challenges, including questions of workforce transformation, responsible deployment, and measurable impact.
The Business Implications of Generative AI Conference at MIT (BIG.AI@MIT) fosters an interdisciplinary forum for leading researchers, practitioners, and executives engaged in understanding and implementing generative AI in business contexts. This includes experts from diverse domains (such as management, computer science, economics, and organizational behavior) and working in academia, industry, consulting, and policy, all with the common objective of establishing a sustainable multidisciplinary community that continues to advance our collective understanding of AI’s business implications.