Rui Zuo

Postdoctoral Associate

Rui Zuo is a postdoctoral associate at MIT Sloan School’s Initiative on the Digital Economy. Her research focuses on the causal inference of AI personalization, using text as data. She is also interested in AI-powered policies, artificial intelligence application in public institutions and broader law & economics.

Previously, Rui completed their PhD in Economics at University of Texas at Austin, where she focused on evaluating the impact of algorithm use in the courts. She graduated from the University of North Carolina at Chapel Hill with a B.A. in Mathematics and B.A. in Economics.

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Working Papers The Rise of AI Search: Implications for Information Markets and Human Judgement at Scale

February 12, 2026

Sinan Aral | Director, MIT IDE; Professor, MIT Sloan School of Management
Rui Zuo | Postdoctoral Associate

Haiwen Li

Researchers found a rapid global expansion of AI search and key trends that reflect important, previously hidden, policy decisions by AI companies that impact human exposure to AI search worldwide.

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Rui Zuo

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