Thinking about launching a B2B marketplace? The success of your platform hinges on more than just technology—it’s about the structure. In a new article, Geoff Parker and his co-authors dive into the important organizational and governance choices companies must consider when creating a marketplace.
From internal units and corporate spinoffs to independent startups, there are several ways to structure a B2B marketplace, each with its unique advantages and challenges. Internal marketplaces offer the security of being part of a larger corporation but can face channel conflicts. Spinoffs benefit from corporate resources while gaining more autonomy, and startups bring flexibility and innovation to fragmented markets.
Want to dive deeper into the challenges and strategies for success? Access the full article here.