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Newly Released: The 2022 MIT CMO Summit Report

June 29, 2022

IDE Research Drives Digital Marketing Outcomes

Marketing tech helps global brands —from beer to newspapers — identify, attract, and retain customers in a fast-paced, omnichannel world.  These trends — as well as partnerships between MIT IDE researchers and industry executives — were highlighted at the first  CMO Summit@MIT on April 28.

MIT IDE helps marketing execs understand today’s networked consumer and  how to use cutting-edge data science to meet customer’s needs. In the process, our work is upending conventional approaches and strategies.


View the MIT CMO Summit Report below