IDE Research Drives Digital Marketing Outcomes
Marketing tech helps global brands —from beer to newspapers — identify, attract, and retain customers in a fast-paced, omnichannel world. These trends — as well as partnerships between MIT IDE researchers and industry executives — were highlighted at the first CMO Summit@MIT on April 28.
MIT IDE helps marketing execs understand today’s networked consumer and how to use cutting-edge data science to meet customer’s needs. In the process, our work is upending conventional approaches and strategies.
View the MIT CMO Summit Report below