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Professor Emeritus, Glen Urban, on the Power of Marketing Analytics

April 25, 2017


In a five-part video series produced by the MIT Industrial Liaison Program, Glen Urban, MIT Sloan Professor in Management and Marketing Emeritus,  discusses the evolution of marketing analytics–all the way through deep learning— and how it has empowered customers, helped appeal to wider audiences, and improved targeted advertising.

Watch Part 1 on You Tube here.


And read more about The Power of Consumer Storytelling in Digital Marketing in this Sloan Management Review article.