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Why B2B Platforms Struggle to Emulate the Success of their B2C Counterparts

October 25, 2022

Why do B2B platforms struggle to achieve the success of B2C platforms?

Capgemini Invent and the MIT Initiative on the Digital Economy have released the first results of their pioneering research project to better understand the complexities of business-to-business (B2B) platforms and ecosystems October 20. B2B Platforms – Paving the Way to Success aims to answer the question of why B2B platforms have yet to achieve the same impact as business-to-consumer (B2C) platforms such as Airbnb for travel accommodation, or Etsy for small retailers.

Through its membership with the IDE, Capgemini Invent, the digital innovation, design and transformation brand of the Capgemini Group, has undertaken in-depth research to explore the key differences between the B2C and B2B sectors. It has identified the two main reasons why B2B platforms struggle to follow the success of their B2C counterparts: functionality selection and applicability. Following this the team has built a framework through which successful B2B platforms can be established.

Read full details about the report in this press release.

Access the research report here.