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The FTC is building an economic case for privacy enforcement, and MIT IDE’s Alessandro Acquisti gave testimony arguing that standard regulatory tools underestimate behavioral ad harms.  His research challenges the ad industry’s core claim that behavioral advertising benefits everyone.  States aren’t waiting for federal action. Nineteen have passed comprehensive consumer privacy laws.  On February 26, economists and legal […]

The momentum of AI is real — and so is the pressure to keep up. Companies need to deliver, but when you move fast, you sometimes break things. The challenge for business leaders today is to gain speed but avoid the breaks. That tension between demand for speed and wanting to get AI right was […]

What is the correct role for AI? A human helper? Human replacement? Something in between? These and other related questions are very much on the mind of Michael Schrage, a Research Fellow at the MIT Initiative on the Digital Economy (IDE). Schrage’s research, writing and advisory work focuses on the ‘behavioral economics’ of models, prototypes and […]

Meek models, or those that are trained on smaller, fixed budgets, are poised to close the gap on larger, more costly models. When examining training loss difference, the research scientists found that as the top model faces decreasing returns to compute scaling, the gap between high- and low-budget AI systems eventually shrinks. These findings could […]

Quang-Phuc Phung is a Postdoctoral Associate at MIT Sloan School of Management’s Initiative on the Digital Economy. His research uses behavioral and experimental methods to study how people interact with artificial intelligence and other digital technologies. He is particularly interested in how AI shapes beliefs, incentives, and productivity, and in the role of human judgment […]

  We’re really betting on people and how quickly they can learn, find opportunity, iterate and integrate this new technology.” — Lily Lyman, Underscore VC at the 2024 BIG.AI@MIT Need further evidence of the blistering pace of artificial intelligence implementation? Compare the agenda of MIT’s upcoming AI conference with that of the program’s agenda two […]

A study of 21,000 consumers found AI-generated personalized video ads outperformed both image ads and generic video in click-through rates. The results are promising, but researchers say questions around novelty, privacy, and quality at scale warrant closer examination before widespread adoption. AI-personalized video offers marketers real potential, but efficiency gains shouldn’t come at the expense […]