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  We’re really betting on people and how quickly they can learn, find opportunity, iterate and integrate this new technology.” — Lily Lyman, Underscore VC at the 2024 BIG.AI@MIT Need further evidence of the blistering pace of artificial intelligence implementation? Compare the agenda of MIT’s upcoming AI conference with that of the program’s agenda two […]

A study of 21,000 consumers found AI-generated personalized video ads outperformed both image ads and generic video in click-through rates. The results are promising, but researchers say questions around novelty, privacy, and quality at scale warrant closer examination before widespread adoption. AI-personalized video offers marketers real potential, but efficiency gains shouldn’t come at the expense […]

Beth LaMontagne is the Associate Editorial Director of the MIT IDE. She began her career in journalism covering politics, government policy and criminal justice. She has worked in corporate communications and marketing, where she most recently wrote for clients throughout the tech industry, including IBM and Microsoft. Beth has a bachelor’s degree from the University […]

I’m a final year PhD Candidate at MIT Sloan (Information Systems/Technologies Group) jointly advised by Erik Brynjolfsson and John Horton. I am also a graduate student affiliate at the MIT Initiative on the Digital Economy and the Stanford Digital Economy Lab. My research is focused on the economics of artificial intelligence with an emphasis on […]

Bob Hedges today serves as Senior Advisor for Data & Strategy at Visa.  Starting in 2021, Bob served as Visa’s Chief Data Officer responsible for driving the company’s value creation from data and Visa’s global data programs. In this role, Bob drove the development of strategy and program execution for how Visa collects, manages, and […]

Hanna Halaburda is an Associate Professor at NYU’s Stern School of Business. In her research, Hanna studies how technology changes economic forces and thus affects business models and interactions in the marketplace. One strand of her work focuses on competition between digital platforms. Since 2011, she has built a research program in digital currencies and […]

Does quantum computing technology make economic sense? Certainly, quantum tech is advanced computing’s newest frontier. But less certain is whether quantum computers can solve a specific business challenge economically—and if not now, when. Answering these questions is important. Before organizations invest in quantum systems, they want to establish a business case for doing so. That […]