Madhav Kumar
Assistant Professor, Harvard Business School
Madhav is an Assistant Professor at Harvard Business School. He received his Ph.D. from
MIT, where he also completed a postdoctoral fellowship at the Initiative on the Digital
Economy. His research examines how AI and algorithms shape consumer behavior and
digital markets, with recent work on Generative AI advertising and platform design. Prior to
academia, he worked in consulting and government. He holds an M.Sc. in Economics, a
B.Sc. (Honours) in Physics, and a B.A. (Visharad) in Indian Classical Violin. He loves corgis,
small confidence intervals, and long aimless walks.
Recent Insights
Featured publications
Research Briefs
Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?
July 15, 2025
- Madhav Kumar | Assistant Professor, Harvard Business School
Anuj Kapoor
Research Papers
Frontiers: Generative AI and Personalized Video Advertisements
May 8, 2025
- Madhav Kumar | Assistant Professor, Harvard Business School
Working Papers
Algorithmic Pricing and Consumer Sensitivity to Price Variability
February 11, 2024
- Dean Eckles | Professor, MIT Sloan School of Management
- Madhav Kumar | Assistant Professor, Harvard Business School
Diego Aparicio
Working Papers
Scalable Bundling via Dense Product Embeddings
January 23, 2020
- Sinan Aral | Director, MIT IDE; Professor, MIT Sloan School of Management
- Dean Eckles | Professor, MIT Sloan School of Management
- Madhav Kumar | Assistant Professor, Harvard Business School