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Dean Eckles

New Data Analytics Research Group Lead

Dean Eckles is an Assistant Professor of Marketing at MIT Sloan.

His substantive research examines people’s interactions with and through communication technologies, especially how these technologies mediate, amplify, and direct social influence. This work sometimes requires or benefits from new analytical methods, so Eckles also works on applied statistics, design of field experiments, and causal inference.

Prior to joining MIT, he was a scientist at Facebook, where he worked on many product areas and analytical methods, including News Feed, messaging, advertising, tools for randomized experiments, and survey methods. Eckles previously worked in research at Nokia and Yahoo.

Eckles received his BA in philosophy, a BS and MS in cognitive science,  an MS in statistics, and a PhD in communication, all from Stanford University.

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Allison McDonough

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