Research Briefs

Our research briefs provide highlights of recently published research papers by IDE scholars.

Featured

Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?

Jul, 2025

Madhav Kumar | Assistant Professor, Harvard Business School

Research Briefs Why “Meek,” Low-Budget Models Could Soon Match High-Budget Performance

Jan 2026

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Hans Gundlach | Research Assistant, CSAIL

Jayson Lynch | Research Scientist, CSAIL

Research Briefs Generative AI and the Nature of Work

Aug 2025

Frank Nagle | Research Scientist

Manuel Hoffman

Sam Boysel

Sida Peng

Kevin Xu

Research Briefs Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?

Jul 2025

Madhav Kumar | Assistant Professor, Harvard Business School

Anuj Kapoor

Research Briefs Online Fact-Checker Labels Work—Even With Those Who Distrust Fact-Checkers

Oct 2024

David Rand | Professor, MIT Sloan School of Management

Cameron Martel

Research Briefs Do Sponsored Ads Help Online Job Seekers?

Sep 2024

John Horton | Associate Professor, MIT Sloan School of Management

Apostolos Filippas

Prasanna Parasurama

Diego Urraca

Research Briefs How to Fix Data Authenticity, Consent and Provenance for AI

Jun 2024

Alex ‘Sandy’ Pentland | Professor, MIT Media Lab

Shayne Longpre

Robert Mahari

Naana Obeng-Marnu

William Brannon

Tobin South

Jad Kabbara

Research Briefs Reducing Misinformation Sharing With Accuracy Prompts

Apr 2024

David Rand | Professor, MIT Sloan School of Management

Dean Eckles | Professor, MIT Sloan School of Management

Hause Lin

Haritz Garro

Nils Wernerfelt

Jesse Shore

Adam Hughes

Daniel Deisenroth

Nathaniel Barr

Adam Berinsky

Gordon Pennycook

Research Briefs Which Tasks are Cost-Effective to Automate with Computer Vision?

Mar 2024

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Maja S. Svanberg

Wensu Li

Martin Fleming

Brian C. Goehring

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