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Research Briefs

Our research briefs provide highlights of recently published research papers by IDE scholars.

Featured

Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?

Jul, 2025

Madhav Kumar | Assistant Professor, Harvard Business School

Research Briefs The Decline of Computers as a General Purpose Technology

Mar 2019

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Svenja Spanuth

Research Briefs Who Becomes an Inventor in America?

Oct 2018

John Van Reenen | Professor, London School of Economics

Research Briefs The Race Between Man and Machine: Implications of Technology for Growth, Factor Shares, and Employment

Oct 2018

Research Briefs What Can Machines Learn and What Does it Mean for Occupations and the Economy?

Sep 2018

Research Briefs Understanding the Real Keys to Effective KPIs

Jul 2018

Michael Schrage | Lecturer, MIT Sloan

Research Briefs The Spread of True and False News Online

Mar 2018

Sinan Aral | Director, MIT IDE; Professor, MIT Sloan School of Management

Research Briefs AI and the Modern Productivity Paradox: A Clash of Expectations and Statistics

Jan 2018

Daniel Rock | Assistant Professor, Wharton School, University of Pennsylvania

Research Briefs Are Ideas Getting Harder to Find?

Dec 2017