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Research Briefs

Our research briefs provide highlights of recently published research papers by IDE scholars.

Featured

Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?

Jul, 2025

Madhav Kumar | Assistant Professor, Harvard Business School

Research Briefs Betting On People Power

Dec 2016

Alex ‘Sandy’ Pentland | Professor, MIT Media Lab

Research Briefs Moneyball for Professors: Models for Predicting Research Impact

Nov 2016

Research Briefs Only as Strong as the Weakest Link: Value Chain Partners are Essential for E-business Success

Oct 2016

Research Briefs Big Data Investment, Skills, and Firm Value

Sep 2016

Research Briefs Fostering A Digital Organization: Building A Sustainable Digital Advantage In Traditional Companies.

Aug 2016

Research Briefs Why Are There Still So Many Jobs? The History And Future Of Workplace Automation And Anxiety

Jul 2016

David Autor | Professor

Research Briefs How the On-Demand/Gig Economy is Redefining Work

Jun 2016

Research Briefs New Measures of the U.S. Economy

May 2016