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Research Briefs

Our research briefs provide highlights of recently published research papers by IDE scholars.

Featured

Can Generative AI Create Low-Cost Personalized Video Ads That Engage Consumers?

Jul, 2025

Madhav Kumar | Assistant Professor, Harvard Business School

Research Briefs R & D Makes Room for E & S (Experiment & Scale)

Apr 2016

Michael Schrage | Lecturer, MIT Sloan

Research Briefs The Limits of Big Data’s Competitive Edge

Mar 2016

Research Briefs Rethinking Networks: Exploring Strategies For Making Users More Valuable

Jan 2016

Michael Schrage | Lecturer, MIT Sloan