Shan Huang is an assistant professor at Foster School of Business at the University of Washington, Seattle. Her research interests focus on social networks and digital strategy. Shan's work aims to rethink the role of social networks in economics and organizations, leveraging the phenomena, data and research tools enabled by new technologies.
Shan is currently working on social advertising and product virality (i.e., how products go viral in social networks). Shan combines large-scale randomized network experimentation with other approaches (e.g., econometrics, statistics and machine learning) to identify the causal relationships among product virality, social influence, and network-embedded human behavior. Shan is also working on understanding how different incentives affect the content generated online and how recommendation algorithms shape reading behaviors in social media. Shan received a bachelor degree from Tsinghua University and a Master’s degree from the University of British Columbia, and a PhD degree from MIT Sloan School of Management.