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Leading Digital Video Part 1: Authors Discuss What it Takes to Be a ‘Digital Master’

February 27, 2015

The three authors of Leading Digital, Turning Technology into Business Transformation, (Harvard Business Press, 2014)— MIT IDE co-director, Andrew McAfee, MIT Research Scientist George Westerman, and Capgemini Senior VP, Didier Bonnet — were recently interviewed by the MIT Sloan Management Review. The panel zeroes in on some of the key findings of the book and describe not only which companies succeed at digital transformation, but why some others are struggling.

The following set of video excerpts offer several clear examples of businesses already capitalizing on digital transformation such as: Halo taxis in Europe, Asian Paints and Nike.

Watch the excerpts below and see more from the panel in Part 2 here.