Research article

David Rand | Professor, MIT Sloan School of Management

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Peter Slattery | Postdoctoral Associate

Sinan Aral | Director, MIT IDE; Professor, MIT Sloan School of Management

Alex ‘Sandy’ Pentland | Professor, MIT Media Lab

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Sukwoong Choi | Assistant Professor, Massry School of Business, University at Albany, SUNY

David Rand | Professor, MIT Sloan School of Management

Neil Thompson | Research Scientist, MIT Sloan School of Management and CSAIL

Rebecca Wenjing Lyu | Professor, Zhejiang University