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Dean Eckles

Professor, MIT Sloan School of Management

Dean Eckles is an Professor of Marketing at MIT Sloan. He is affiliate faculty at the Institute for Data, Systems & Society in the Schwarzman College of Computing. Dean is also the ‘Data and Analytics’ Research Group Lead at the MIT Initiative on the Digital Economy.

His substantive research examines people’s interactions with and through communication technologies, especially the ways these technologies mediate, amplify, and direct social influence. This work sometimes requires or benefits from new analytical methods, so Eckles also works on applied statistics, design of field experiments, and causal inference.

Prior to joining MIT, he was a scientist at Facebook, where he worked on many product areas and analytical methods, including News Feed, messaging, advertising, tools for randomized experiments, and survey methods. Eckles previously worked in research at Nokia and Yahoo.

Eckles received his BA in philosophy, a BS and MS in cognitive science, an MS in statistics, and a PhD in communication, all from Stanford University.

Contact Information

E62-541

Assistant

Allison McDonough

Featured publications

Working Papers Evaluating for the Long Term: Learnings from Industry

August 28, 2026

  • Dean Eckles | Professor, MIT Sloan School of Management
  • Madhav Kumar | Assistant Professor, Harvard Business School
  • Leif Sigerson (Pinterest), Tom Cunningham (METR), Winston Chou (Netflix), Sana Pandey (MIT CSAIL), Jonathan Stray (UC Berkeley CHAI), Lo-Hua Yuan (Airbnb ), Eytan Bakshy (Meta), Timothy Chan (Statsig), Molly Davies (Pinterest), Maria Dimakopoulou (Uber), Simon Ejdemyr (Netflix), Kenneth Hung (Meta), Nathan Kallus (Netflix & Cornell University), Thu Le (Lyft), A. Demetri Pananos (Datadog), Lee Richardson (Google), Brennan Schaffner (Knight-Georgetown Institute), Rose Tan, Martin Tingley, Nadia Tomova (Booking.com), Panagiotis Toulis (University of Chicago Booth School of Business), Wenjing Zheng (Roblox), Zander Arnao (Knight-Georgetown Institute), Dean Eckles (MIT)

    This paper collects and shares industry knowledge on how to make decisions from short-term experiments that are better aligned with long-term outcomes. Based on a daylong workshop with 26 experts from 15 online platforms and 4 universities, it formulates a series of propositions that reflect current industry knowledge.

Research Papers Long Ties Map

August 28, 2026

  • Dean Eckles | Professor, MIT Sloan School of Management
  • This map details the correlation between evidence of economic well-being and a greater number of long ties — people whom you know but with whom you share no other mutual connections.