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Professors Glen Urban and Renée Gosline Sponsor: MassMutual MIT has conducted a number of research projects on new and old media and their interactions. The focus of this research has been on allocation between TV and Google/Facebook/banners and storytelling on social media. MIT is interested in extending this stream of research by modeling the […]
Dr. Michael Siegel Sponsor: MassMutual The last decade has seen a huge rise in the ability of organizations to support a distributed workforce. Along with this trend, organizations are creating value from the large amounts of data collected from this distributed workforce. Mass Mutual has developed a new set of applications to which comprise […]
Professors Erik Brynjolfsson, Marshall Van Alstyne and Geoff Parker Sponsor: MassMutual Over MassMutual is in the early stages of creating a new social community (comprised of both physical and digital experiences) for prospective insurance customers. The community is an example of a platform-mediated market, which is subject to specific and often non-intuitive strategic rules. […]
Professors Erik Brynjolfsson, Marshall Van Alstyne and Geoffrey Parker Sponsor: Haier The first objective will be to undertake a “platform maturity” review. This will address the following questions – how are (a) current technological, (b) economic (incentives), and (c) organizational strategies aligned with a platform strategy? An important output from the review will be […]
Drs. Andrew McAfee and George Westerman Sponsor: Haier The initial focus of digital leadership research is to focus on assessing the state of digital maturity across Haier’s major business units, and recommending appropriate digital leadership mechanisms. We will focus on social media and big data analytics, but also gather some data on mobility and […]
Professor Glen Urban Sponsor: General Motors Prospective Meta-analysis is used in the Medical Field to establish causative links between treatment and results (e.g., a recent meta-analysis of 14 clinical studies and 90,000 patients established that statins do reduce cholesterol and death due to heart disease). With this project we will apply a clinical experimental […]
Drs. George Westerman and Andrew McAfee Sponsor: Capgemini Consulting The Center for Digital Business at MIT engages in fundamental research on the effects of digital technology on business and the economy. Previous work by the research team investigated how large firms are using, and benefiting from, new digital technologies. It identified technology and management drivers […]