July 25, 2019
- Renée Richardson Gosline | Human/AI Interface Research Group Lead
Human/AI Interface Research Group Lead
Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and the head of the new Human-AI Interaction group at MIT’s Initiative on The Digital Economy. She is an expert on the intersection between behavioral science and technology, and the implications of AI for cognitive bias in human decision-making. In 2020 Dr. Gosline was named a Digital Fellow at Stanford’s Digital Economy Lab. and an honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe.” She has also been named one of the World’s Top 40 Professors under 40 by Poets and Quants. She is a leading thinker on the science of digital brand strategy and CX, and has been published in academic journal and books, and has contributed her expertise to international media outlets PBS, The BBC, The Economist, NPR, Yahoo Finance, Forbes, and Psychology Today.
Dr. Gosline’s research examines how digital structure and technology affect human judgment and performance (as featured in her Tedx talk, “The Outsourced Mind”). Her projects have examined: how cognitive style predicts preference for AI versus human input; the interaction of digital brand status and placebo effects in performance; how consumers determine “real” from “fake” products; the circumstances under which customers perceive value in platforms; and the effects of storytelling in social media on trust and persuasion. She is currently conducting experiments on how the presence of AI affects the judgment of human decisions, and the interplay of human and AI bias, Gosline is also currently writing a book called “The Human Algorithm” (MIT Press), which examines how AI affects our lives, and the benefits and perils of our digitally-mediated judgments.
Dr. Gosline enjoys teaching MBA and Executive Education classes on CX (Customer Experience), Brand strategy, and Experimental Culture. She has also collaborated and consulted with a variety of organizations on CX and Leadership, including Salesforce, IBM, Procter and Gamble, OECD, Johnson & Johnson, Analog Devices Incorporated, TD Ameritrade, and Capgemini. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett.
Dr. Gosline serves on the advisory board of the National Kidney Foundation and the Scientific Affiliate Board of the Behavioral Economics group Ideas42. She received her Undergraduate, Master’s, and Doctoral degrees at Harvard University.
July 25, 2019
May 1, 2017